At first glance, ViCera might sound like a drug you would pick up from the pharmacy. While it might not be the flashiest name out there, most brand names in the health space sound like they were cooked up by a focus group that’s never touched a barbell or heard of an organ supplement. We wanted a name that went deeper.
ViCera was born from the word visceral, meaning deep, instinctive, or gut-level. It’s a direct reflection of our mission: to nourish the body where it matters most — at the core, where your cells, organs, and systems actually live and function.
This word “visceral” isn’t just metaphorical. It’s literal. Our flagship ingredients are animal organs, the most visceral parts of the animal. Heart, liver, kidney, thyroid. These are the most nutrient-dense foods on the planet, and they’ve been part of human nourishment for centuries.
Your body is more than skin and muscle. It’s a complex system built on cells, enzymes, hormones, and neurotransmitters, all of which need real nourishment to work the way they’re supposed to.
That starts with ingredients that actually get down to the cellular level.
That’s why a key component of our A2 Protein and Hydrate formulas is hand-harvested, specialty Celtic Sea Salt®, containing over 82 trace minerals that help expedite hydration at the cellular level (and makes everything taste 10000x better).
ViCera products are built around grass-fed, Regenerative Organic Certified® animal organs — the very definition of visceral fuel. These organs are nature’s multivitamins, packed with highly bioavailable vitamins and minerals that support everything from energy to digestion to mental clarity.
We pair that deep nourishment with cutting-edge science: like Amplified Probiotics, designed to survive your digestive tract and help you break down and absorb every gram of nutrients. Or our A2 whey and casein blend, designed to mimic the ratios in human milk, giving your gut protein that is easily digestible and fuels recovery like nothing else.
We didn’t just want a name, we wanted a statement. ViCera is a nod to the visceral level we target — the foundational biology that makes you you.
It’s a commitment to products that don’t just support performance, but elevate it from the inside out.
ViCera means we take your health seriously: your gut, your recovery, your hormones, your energy.
Because greatness doesn’t start at the surface.
It starts at the core.
Performance to the Core.
